Website Design and Development Cost in Hong Kong: The Ultimate Guide

Funding
23 Mar 2023
8 min read read 
By Michael Ashton
Website Design and Development Cost in Hong Kong: The Ultimate Guide image

5-Point Summary:

  1. Many web design and development agencies in Hong Kong are notorious for not being transparent with their costs. Digital Butter believes in being upfront and transparent with their costs, laying out all costs and fees upfront to build trust with clients.
  2. Website design and development prices in Hong Kong typically range from HKD$200,000 to HKD$650,000 or more, depending on the complexity of the project and the specific needs of the business.
  3. For website projects in the HKD$200,000 to HKD$350,000 range, Hong Kong clients can expect custom design, intuitive navigation, systems integrations, a fully customized CMS, mobile-responsive design, and an analytics stack.
  4. For website projects in the HKD$350,000 to HKD$650,000 range, Hong Kong clients can expect additional scope items such as multi-lingual websites, custom API development, larger sitemaps, and more.
  5. For website projects at the top end of pricing HKD$650,000 and up, suit larger businesses in Hong Kong with complex needs, including advanced features and integrations such as multi-site, multi-market, and advanced CMS infrastructure (like headless CMS’).

Are you a marketer tasked with a new website development project but has no idea how much it will cost? We hear this concern almost daily!

The uncertainty and lack of transparency around website design and website development costs are major headaches. It's frustrating not to know what you're getting into and even more frustrating when hidden costs start popping up throughout the project.

Many web design and development agencies in Hong Kong are notorious for not being transparent with their costs.

They lure you in with a low initial quote, only to tack on additional charges as the project progresses. It's a classic case of bait and switch. And it's enough to make even the most seasoned marketer feel wary.

But there's a better way.

At Digital Butter, we believe in being upfront and transparent with our costs from the start. Trust is crucial in any business relationship, so we lay out all costs and fees upfront.

Our web design services for Hong Kong brands have led the market for 13+ years. Over 400+ web design and web development projects. Building everything from marketing websites to global multi-site infrastructures for corporates (see more of our recent work).

We want our clients to feel confident in their investment and know exactly what they're getting for their money.

Website design and development project cost range from HKD$200,000 to HKD$350,000

A ‘template-free’ way to avoid having a generic and underperforming website. We don’t use website builders (WIX, Squarespace, etc). We build for you and your business.

For businesses that want to drive significant return-on-investment from their digital strategy and invest in a long-term web asset.

Website projects in this pricing range, have delivered:

  • Custom design: UX/UI design from the ground up, giving you better branding opportunities, and allowing you to showcase your brand's personality, values, and aesthetics in a more effective way.
    • This pricing range usually includes the design of 10-12 unique layouts for desktop and mobile devices. An example of a unique layout is the Homepage or a Contact Us page.
    • We also recommend UX-focused work through research and wireframes to help optimise layouts for not only usability but your website goals. This, you can't do through website builders!
  • Intuitive navigation: A well-researched and tested navigation design that increases engagement with the content of your website. A benefit of stronger user experience and higher conversion rates.
  • Systems integrations: Linking up your software components to help you streamline your business operations. Saving your time in the long run.
    • Projects in this pricing range have included connecting CRMs (e.g. Salesforce, Pipedrive) to manage your website leads and Email Service Providers (e.g. DotDigital, Klaviyo, Mailchimp).
  • Fully customised CMS: Built on an open-source framework like WordPress or Craft CMS (see our comparison guide Wordpress v Craft CMS), with a backend that easily allows your admins to manage the website's content without the need for a developer.
  • Mobile-responsive design: Ensuring users across all screen sizes are catered for - with unique experiences for desktop and mobile, managed in a single website development.
  • Analytics stack: Installed with best-in-class analytics stack customised to track the goals you care about. The ones that drive your business.
  • Training & Onboarding: Along with a detailed user guide. Made-for-you to help your team get the most out of your website now and in the future.

Our recent projects that have fallen near to this price range:

How much does website design and development cost for Hong Kong businesses?

Website design and development prices in Hong Kong typically range from HKD$200,000 to HKD$650,000 or more, depending on the project's complexity and the business's specific needs.

Disclaimer:

These costs are not ‘packages.’ They are estimations of cost and scope based on our history of 400+ successful projects.

Our budgeting approach tackles pricing for every brief and project uniquely based on the agreed scope. Contact us to get your custom website project proposal - built from the ground up.

Are you a business owner or entrepreneur based in Hong Kong? Balancing the cost of your new website, consider managing your financial records seamlessly with BookkeepingPLUS. Experience first-rate 'bookkeeping in Hong Kong' today - an economical solution that enhances your website investment and fosters overall business growth.

Website design and development project cost range from HKD$350,000 to HKD$650,000

For businesses looking for more complexity, integrations, and design deliverables, our second pricing band ranges from HKD$350,000 to HKD$650,000.

Additional scope items to the above, adding more complexity, scale and requirements. Generally we see this coming from:

  • Multi-lingual website: Both front-end and back-end of your website to run in two, three or four languages. Full setup so that all web pages and text can be translated directly into the Content Management System (CMS) with simple input.
  • Custom API development: Custom development beyond pre-built connectors that further streamline business operations.
    • Examples: Integrating with an ERP with specific data transfer between the two systems in predefined periods. Or a targeted alert infrastructure that enables specific data and content to be sent to multiple recipients based on a site actions such as a form submission or request.
  • Larger sitemap: Both design and development requirements can increase substantially based on the number of unique pages that make up a website.
    • This pricing range usually includes the design of 12-30 unique layouts for desktop and mobile devices.
  • Custom training & onboarding: Tailored programs designed to maximise a teams usage of their new website. For example, dedicated onboarding sessions for specific teams - marketing, sales, and management.
  • Advanced Web Design: Moving into more advanced techniques to incorporate motion design, animations or large unique executions to make your website have massive impact.
  • Advanced analytics: Extending the analytics stack beyond tracking users and basic events. Setting up custom events and goals based on pre-defined triggers like time spent, certain pages viewed or actions performed.

Our recent projects that have fallen near to this price range:

Digital Butter x Sovereign Group Web Design

Sovereign Group

Digtial Butter x Truflation Web Design

Truflation Website + Dashboard

Website design and development project cost range from HKD$650,000+

For larger businesses with more complex needs, our third pricing band starting from HKD$650,000+ is designed to provide comprehensive website design and development services with a range of advanced features and integrations.

Adding even more complexity to the above pricing bands, usually catering to a multinational brand.

Includes everything mentioned above as well as:

Multi-site: Advanced backend CMS setup can allow multiple websites to be managed centrally. Works for companies with multiple brands with a centralised marketing function, like Tai Ping Carpets & Edward Fields Carpetmakers.

Multi-market: One website backend for multiple market instances. A brand can localise website content and effectively run individual market-based websites - without the complexity of managing multiple CMSs.

Advanced CMS infrastructure: Implement more technical solutions to manage content and websites through a headless architecture. This approach is typically performance-oriented and manages multiple 'presentation layers' with a single backend. Website content can be delivered to a website, in an app, or in another presentation format.

Our recent projects that have fallen near to this price range:

Digital Butter x CCW Global Web Design

CCW Global

Digital Butter x Tai Ping Carpets Web Design

Tai Ping Carpets

What are the hidden or unexpected costs for a website?

They may be hidden now, but through our approach at Butter - we make them clear so you can budget for your project effectively.

Web development projects generally have 4 cost components.

  1. Project Cost: Fixed fee for an end-to-end web design and web development project to launch your new website, with ballpark figures mentioned above.
  2. Web hosting: Web Hosting fees can vary depending on the technical requirements of the website & web hosting infrastructure - but don’t fret; at Butter we handle all recommendations for keeping your website running with high performance. Our web hosting packages include all server deployment, monitoring, and emergency response. All are summarized quarterly in an easy-to-digest report.
  3. Optimisation and Support: Over 400+ projects, ongoing support costs equate to roughly 5-20% of the project cost in annual maintenance. So if your website project was priced at HKD$500k, a level of agency retainer to help you optimise and make the most of your site can range from HKD$25k to HKD$100k annually.
  4. Software Updates: Depending on the CMS you decide on, and what plugins are used to power functionality, there can be monthly, annual or upgrade costs for your software. Craft CMS for example, is a US$299 license fee, and US$59 per year for updates - if you so decide. Other common paid plugins we use from the Craft CMS plugin store are SEOMatic (US$99 license fee) and Image Optimize (US$59 license fee). Our upfront budgeting and planning for your website will cover all of the plugins and associated costs so you can be confident you know the full costs for now and into the future.

And one major, usually unplanned cost: Your resource.

In our 13+ years of experience, we’ve worked with clients from different types, organisations, and industries.

A commonality between them is that they are all busy - and a website project is usually ‘on top’ of their day job. Our approach at Butter is to make the process as smooth, transparent and informed as possible - so you can focus on your business and the important projects.

With this approach, our clients need to contribute resources throughout the project.

Workshops, strategy sessions, web design feedback and approvals, and time for testing while preparing the website to go live.

As an illustration, a large website project that fell into bucket 3 above (HKD$350k-$650k) required:

  • ~800 hours of Butter’s agency time for web design, web development, testing and launch
  • 250 hours of our clients’ time to work with us on the process, develop content (usually a huge time investment!) and get the site ready for launch.

Over 1,000 hours or 125 full work days of resource!

For our client, 250 hours was across 4 months (roughly 16 weeks / 80 work days) - That is just over 3 hours every work day spread across a client project team of 3.

These ‘costs’ aren’t hidden but are usually not recognised and planned by our clients.

Ask us for a free consultation to help you estimate these and ensure your business has the bandwidth to tackle a project. And how we can make it easier for you to do so! Speak to us if you want a website design Hong Kong price!

How do I know how much my website should cost using a Hong Kong-based web design and development agency?

Guides like the one above are helpful to roughly ballpark your website project cost. But to know the price of website design in Hong Kong, you’ll need to speak with an agency (us!) that specialises in the design and development of websites.

And it pays to do your homework. Researching your agency partners and preparing a list of questions or topics you want to understand. Here are our recommended 10 questions you should be asking your web design agency.

We give you a website design hong kong price estimate, and more importantly, we map out your website strategy in our framework called - Website Stack.

It covers all key aspects and decisions of a project - that take your web presence from generic to memorable. Covering insights from our 400+ successful projects to ensure your new website is one that not only increases your brand's visibility but drives tangible business results.

Speak with us and discover what your website can do!

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