Why design a beautiful website when it can’t even run? Digital experiences are not only made of design, but snappy functionality.
Your digital experience isn’t only for your own customers, it’s for you too. To manage a website's new URLs, you need a backend that is capable, accessible, and adaptive to your needs. Inspire confidence, to all your users, with impressive front-end and back-end capabilities. Wrapped up nicely in a sound infrastructure.
A modern upgrade to a fast-scaling business, See how we optimised Sovereign's digital experience.
Operating on a Global Scale with Local Reach. A modern upgrade to a fast-scaling business
The Sovereign Group offers corporate services to companies worldwide. With businesses all over the globe, they needed a modern website solution to reach their customers and organise their monumental presence.
Would you be able to handle a website with 2,000+ pages and 200+ templates, all running at once? I wouldn’t think so.
Sovereign’s ad-hoc layering of pages made it difficult for their IT department to manage their website. The patchwork needed to be peeled back. In Sovereign’s new site, an established directory system made existing pages easier to find. Intentional and custom made templates served the scope of their business whilst keeping its website typology clear and consistent.
As an added benefit, Sovereign's marketing team enjoyed improved accessibility to their backend content management system, allowing them to focus on delivering their marketing worldwide.
Restructured, re-organised and refreshed, Sovereign’s backend is now easier to work with as ever.
From Hong Kong to Switzerland, the Sovereign Group operates across multiple geographies, looking after over 200,000 clients. For a business so broad, how do you give customers exactly what they want?
User experience in focus, Butter developed a smart but simple navigation system. Corporate Services, Private Clients and Retirement Planning. Three category services, with their respective services aside, are a click away on a 3 stage menu. Rapid fast. Clients navigate from home page to the exact service they want, no intermediary pages needed.
A powerful search engine allows clients to find exactly what they want. Filling in a brief profile of who they are and what they are looking for, all of Sovereign’s services relevant to them are presented instantly.
A new website is an opportunity to do things right. For a site as big as Sovereign’s, efficiency is key. Outstanding collaboration, a forthright strategy and Butter’s expertise in web development became a deadly catalyst for an incredibly competent backend. Fully documented and easy to maintain, Sovereign’s backend became efficient in every way. Used ongoing in partnership between Sovereign’s internal teams and Butter.
When you run a 35+ year established company, you want the world to know you mean business. Sleek animations, beautiful micro-interactions and a strong user experience are made possible with Butter’s web development talent. A synergy of design and technology. Implementing design features through strong, efficient and robust website technology - that executes a professional website design successfully. Visitors immediately know they are dealing with the real deal.
