A product sold online is a product on a shelf. So how do you bring your customers closer? You immerse them in your world and make your product a part of your customer’s lives.
The premise for this already existed. Only’s target market were ambitious professionals, who needed a healthy but alcoholic drink to celebrate their success. The only bridge missing was a subscription service that brought their drinks to their customer’s front door.
Thanks to Butter, customers could now subscribe to a drink just as they would purchase one. And to complete the picture, the product was no longer only on a website, it was on a map. Customers could now see where their favourite drinks are stocked.
These design moves made Only Beverages’ online presence tangible, and different from other beverage companies. Their drinks were no longer just on a shelf, they were a part of their client’s world.