Strategist - Performance Marketing

We help our clients by conceptualising and executing measurable performance strategies that deliver business value. That could be crafting optimised landing pages,PPC campaigns, mapping out an email marketing strategy or mapping out strategic SEO campaigns for brands.

We’re a team with sharp skills across digital strategy, design and engineering. And we are rapidly expanding our performance marketing focus to our 25+ clients.

Our expertise covers the channels below. We don’t expect you can do all of the below; we are looking for expertise across 1 or 2 of the key channels. 

SEO 

• Perform technical SEO audits and brief developers on updates required 
• Manage client's Google Search Console accounts, including indexing new pages, error checking and updates, as well as pulling insights 
• Perform keyword research using Ahrefs (or similar tools) for landing pages, blogs, FAQs and general opportunities for client websites
• Monitor performance metrics to understand SEO strategy performance
• Write compelling and high-quality meta content 

PPC

• Audit and evaluate PPC campaign performance across Google
• Optimise structure, bidding strategies, and overall performance
• Recommend new campaign ideas and build out keyword lists and ad text

Email Marketing 

• Plan email marketing onboarding and campaign strategies using Klaviyo as the ESP
• Plan out automated flows, triggers and content strategies - particularly for e-commerce campaigns 
• Brief design team on templates required to execute campaigns and automated flows
• Implement designs into Klaviyo templates plus build and execute campaigns 

Data & analytics 

• Create dashboards and data visualisations and provide insights on campaign planning, website, and optimisation. 
• Identify key traffic/conversion rate drivers and execute content/functionality improvement across digital touch-points
• Become an expert at our visualisation tool partner - Databox