SEO HONG KONG

Some factors to consider when launching an effective search engine optimization (SEO) strategy to rank on the Google search result page (SERP) for your company in Hong Kong, locally or internationally:

1. SEO campaigns take time, and are determined by a wide range of factors that are constantly changing, and differ across search engines.

2. Website page rank is not calculated in isolation. Competition with other websites for the same keyword phrases will determine a websites page rank.

3. It is generally unwise to target too many keyword phrases on a single web page. Instead group keywords into tight themes, and create targeted SEO landing pages that provide the information the person is looking for.

4. Research is essential. It is important to dive deep into what your competitors are doing and to carefully choose which keywords and phrases are to be targeted.

5. SEO is not a paid approach, in that you don't pay for advertising. That said, it can be very time-intensive, and engaging an agency like Butter as well as creating content can have costs associated..

6. SEO services should not be considered a one-time thing. Search is a highly competitive landscape.. When an SEO campaign achieves high page rank, stopping there will allow competitors to gradually catch up and overtake it. Even working with one of the best SEO companies in Hong Kong won't necessarily guarantee that you will stay in the first position for very long unless you keep moving with the competition.

7. Offsite optimization is important but many people ask where to focus effort. The short answer is that we recommend targeting high-quality inbound links, rather than a large number of links.

8. A page's Meta Title, Meta Description, and URL play a significant role in driving click-throughs from the search engine results page. It is important to customize accordingly.

9. It is important to consider how customers use search engines, and whether or not the location is a factor. At Digital Butter, we often specifically target Search Engine Optimization in Hong Kong for local businesses.

Getting to the first page of Google takes about 6-12 months of intensive and deliberate SEO work.

Every Hong Kong SEO service differs based on the company's nature, and most Hong Kong companies can expect to see noticeable SEO results in 6-12 months. How we view results depends on a measurable website traffic volume and corresponding leads or conversion, on top of the ranking on google SERP.

There are a few components to look at, in order to rank on the first page of Google:

• Domain/ website authority (e.g. established vs. new site)

• Keywords search intent (e.g. navigational, transactional, informational)

• Content quality and relevance

• Page backlinks profile strength (e.g. links quality, relevance, volume, etc.)

Above all, keyword difficulty and competitiveness contribute significantly to how much effort is required to rank for your keyword, as well as how long it may take to get on SERP's first page.

If you already have a website, then you have been running an SEO campaign in Hong Kong since the day you launched. If you have not been consciously tracking the performance with search engines, then it is likely that there are a lot of quick wins available to get you started with a well-planned SEO strategy.

At Digital Butter, when we take on a new SEO project, one of the first things we do is audit your website from a technical point of view. The way that a web page is coded has a significant effect on how well it will be indexed and ranked by search engines. We look for broken links, speed issues, problems with your robots.txt file, unnecessary redirects, and any content that is not properly coded (headlines and images).

As a team of highly technical designers and developers, we are positioned to take charge of a website whether we developed it initially or not.

Following a technical audit, analyzing the content on your site is the next important step. It may seem obvious, but if you want to be ranked for a certain keyword or phrase, you need to make sure that it forms part of the content on your site. The days of 'tricking' google with hidden text, or expecting non-natural keyword stuffing to work are over. That means you need to consider your overall content strategy importantly, and where all of your target keywords can fit into that, in a natural way that also makes sense for a visitor to your website.

The decision to manage your Search Engine Optimization in-house or work with a digital marketing agency that provides SEO services comes down to a matter of experience, availability of resources, and cost. Since every website is different, and the competitive landscape differs across industries, we tailor our pricing based on how much time we need to dedicate to an SEO project to see valuable results.

If you'd like to discuss the SEO services for your Hong Kong website, feel free to get in touch with our team.

A high SERP ranking increases the chances attract new and potential customers for your products and services, as people can find and access your site much quicker when your business is in the perfect search results position. After all - the higher your ranking, the broader your audience.

Everyone wants the best SEO for their company website, simply put, it is the cheapest form of qualified traffic if done well.

At Digital Butter we like to take a step back, and consider where and when SEO is the best strategy to target. Particularly relevant when launching a new website, achieving organic page rank takes time. When getting started, it is important to research the trends within your industry and put in the time to understand what your target customers are searching for, so that you can tailor your content to them.

The tools that search engines like Google provide don't allow you to see what organic search phrases lead to a conversion (e.g., an enquiry, or deal), only the number of impressions and click-throughs are for various keyword phrases. Although you can see where your traffic is coming from, you can't always reconcile keyword searches to business goals.

While a longer-term business model may be centered around SEO, it can sometimes be wise to launch with a phase of pay-per-click search advertising and performance marketing tactics. This allows you to learn what keywords are leading to conversions, and then adjust your SEO keyword focus. In effect, platforms like Google are making you pay to learn what works for your business, but in the longer term, this can save time by providing insight.

At Butter, we always back the digital marketing strategy with our Data & Analytics practice. Once you've launched your SEO campaign, we track and monitor everything from speed, rankings, and conversions to lost links and more to help you gain a return from your SEO investment. Measuring the impact of our optimizations and ongoing refinement is critical to your SEO campaign success.

Our team is a Premier Partner for Databox - a user-friendly reporting tool that helps businesses visually compile analytics from different platforms all in one place. They provide pre-built custom dashboards that allow you to visualize and compare any metric over a selective timeframe with one click. Check out these SEO dashboard templates on Databox.

Pricing plans for the SEO services depend on several factors, including your company website nature & size, number of pages, and keyword complexity. The pricing plans consideration tie in to your business objectives and goals.

On average, the basic SEO campaign will cost from HKD$8,000 to $12,000 per month, while an advanced SEO campaign will be about HKD$15,000 to $20,000 per month. Reach out to our team for a custom quote and most detailed SEO pricing.