Waves Pacific
E-commerce, Strategy, UX/UI Design
Complete Redesign with UI/UX Improvement
Waves Pacific was founded in 2002 by Jason Lo, whose primary focus was to import quality products from quality niche suppliers to Hong Kong and Macau restaurants.
Platform Objectives
Butter was tasked to redesign Waves Pacific's old SquareSpace website with the goal to optimise their UX and UI, and build the site on Shopify.
Technology
For this project, we made use of multiple apps to ensure check-out processes could be performed with the utmost ease, and enhance their loyalty program’s user-friendliness. Zapiet helped create a seamless checkout process with both pick-up and delivery options for customers. OMNI helped with their tiered loyalty program, as it was locally developed in Hong Kong, and it worked well for multilingual purposes for the translation implementation in 2023.
Challenges
With a challenging 200-product listing with multiple variants, surprisingly our greatest difficulty lied in setting up the different apps and plugins mentioned above.
Results
Butter greatly improved the UX and UI of Waves Pacific's website which drove total sales from launch.
