E-commerce

Building an e-commerce website isn’t just a choice of technology like Shopify, Craft Commerce or Magento. An e-commerce offering is your business model - and requires careful planning from user experience, product offering, pricing, promotion, logistics, payments as well as shipping and logistics around the world. At Butter, we work with clients to understand their demand on digital transition, then recommend the suitable e-commerce solutions and most effective way to build their new site through our project phases of web design, web development and once launched - performance marketing and email marketing to help speed up the path to profitability.

There are many e-commerce solutions and options out in the market for e-commerce platforms. Each technology has its benefits - ranging from pricing, ease of use, an app marketplace, ease of integration and scaling potential. Shopify is fast to market with out-of-the-box features that help get your store live fast. Craft CMS offers unlimited flexibility and customisation with a stable and secure back end. While Magento is an enterprise-level platform which can connect to the Adobe Experience Cloud to allow for enterprise-level marketing campaigns and analytics.

The process to start an e-Commerce Hong Kong company includes following steps:

1. Registration of e-Commerce businesses in HongKong
2. Set up a Hong Kong corporate bank account
3. Research the best solution, tool and digital agency partner for the selected marketplace, e.g. payments, inventory management etc
4. Apply government funding for your new venture. Here's a list of funding options we've compiled
5. Set up the marketplace and arrange company management

E-Commerce is becoming more and more competitive in Hong Kong and the share of overall retail sales increases rapidly. More brands are building and promoting stores with large digital marketing spends. To stand out from the crowd and competition beyond attractive design, we recommend a long term view on digital marketing focusing on - Search Engine Optimisation (SEO) tactics to help increase your visibility in the search engine results page as well as Google Shopping. Additional marketing tactics like Paid Search, Social Media Advertising as well as on-site conversion rate optimisation should make up part of any strong digital marketing plan - and this is where you could get help from a digital agency partner!

A full services hong kong based eCommerce and digital agency like Digital Butter - we always stay current of the industry latest principles and trends. Our e-commerce Hong Kong specialists and developers are acutely attentive to eCommerce usability, aside from creating visually appealing websites for our clients.

Our digital agency are confident to deliver outstanding and innovative eCommerce solutions - that fit and speak your brand identities, increase online brand presence, and ultimately convince your target audience to become customers. At Butter, we also believed a trusted partnership with our clients - is as essential to eCommerce strategy as it is to business sales strategy.

Headless e-commerce is the separation or decoupling of the front end (presentation layer) of your store with the back end (e-commerce admin panel). APIs the e-commerce platform back end with the front end, enabling multiple presentation layers to run off the same e-commerce engine. Practically, going ‘headless e-commerce’ gives merchants the control of the front-end design removing the need for templates or themes. This allows for user friendly experience design and conversion optimization that helps drive increased sales/ conversions, order value and revenue.